1

What is Ride Together?

Problem Statement: How can a mobile app motivate users to use the LA Metro more and build community and loyalty through social interaction and play?

Duration: 5 weeks

Role: Product Designer, UX Researcher

Team: Solo Project

Type: Mobile Application

Tools: Figma, Adobe Illustrator, Blender, Google Suite

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Understanding the User

Most L.A. residents believe that safety is the biggest problem with Metro trains. According to the USC Dornsife LABarometer survey, 84% of residents consider riding Metro trains to be currently unsafe.

To better understand this statistic and how it applies to young adults, particularly college students, I conducted a survey to take a deeper look at the user's mental model and what they would want to see improved/added to their experience with public transportation in LA.

Key Findings

43% of users emphasize SAFETY as a CONCERN when riding the metro, and 100% of respondents reported feeling SAFER when riding WITH FRIENDS.


71% of users mention community & friend activity when noting what they look for in a social app


57.2% of users regularly use a digital wallet for card payments

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Design Goals

  1. Improve safety of LA Metro by allowing people to plan and execute trips together


  1. Incentivize continued usage by rewarding users based on engagement


  1. Allow users to form and foster communities by exploring the city together

4

Task 1: Quick & Comprehensive Route Search

Task 2: Add Friends to Travel Plans

Task 3: Earn Rewards for Usage

5

Supplementary Graphics

Inspired by Generation Wild's Wonderfull World campaign, as well as a trend I've seen that defines a product/service by drawing connections to something that feels completely juxtaposed, I created a billboard with compelling and thought provoking visuals that encourages the audience to ponder their choices in transportation, presumably while stuck in the LA traffic. 

At the core of these concepts is my original typeface, Tesselate, as well as a suite of original transportation cards that encourage usage by drawing connections to iconic landscapes that users undoubtedly feel connected to as residents.